Sept. 11, 2007
Elizabeth Chaney
Chaney.52@gmail.com - (513) 207-3635
5245 Central Ave. #1 Indianapolis, IN 46220
Professional Experience
Indiana University Purdue University Indianapolis; Indianapolis, IN
Associate Faculty (August 2007 - present)
Develop course outline and syllabus for TCEM 319 - Management of Sports Events
Assign various activities and projects to enhance and assess students comprehension of course material
Facilitate discussion forums for online classes
Create exams to test students knowledge of assigned course material
Advise students to ensure their academic success
Pacers Sports & Entertainment, Indianapolis, IN
Account Executive (May 2007 - present)
Generate revenue through sale of new season ticket plans and group ticket packages for the Indiana Pacers and Indiana Fever - $9350 for 2007-08 Pacers, $1336 for 2008 Fever as of 9/1/07
Establish relationships with regional and/or national senior level corporate decision makers
Develop client base through cold calling, networking, and referrals
Qualify prospects to determine season ticket packages that will meet their needs
Cultivate relationships with prospects to develop them into season ticket holders
Provide exceptional customer service to all fans and season ticket holders
Plan special events for groups to maximize use of available space in Conseco Fieldhouse while generating ticket revenue
Assist with a variety of game-day operations
The Ohio State University Department of Athletics, Columbus, OH
Marketing Associate (August 2004 - May 2007)
Developed marketing plans to maximize revenue and increase attendance
Managed marketing budget for mens ice hockey, womens soccer, wrestling, and softball
Increased attendance at womens soccer by 60% in 2005 and 15% in 2006
Set Ohio States single-game attendance record for womens soccer on Oct. 14, 2005 (3,006)
Led Big Ten Conference in home attendance for womens soccer in 2005 and 2006
Implemented grassroots strategies including e-mail based marketing campaigns to utilize advertising dollars efficiently
Reserved television, radio, newspaper and online advertising space
Coordinated production of collateral material for sales campaigns
Planned individual game and group ticket promotions for various programs
Coordinated special events for pre-and post-game activities to increase attendance at athletic events
Cultivated relationships with local and student organizations in conjunction with community relations programs to increase group sales
Identified and solicited specific groups for group sales program which generated $6,000 in new revenue
Implemented and coordinated ticket and catering packages for group outings at men's hockey games which generated $8000 in new revenue
Developed student internship program and recruitment plan
Supervised and evaluated student office staff and game-day staff of approximately 20 interns
Coordinated sponsorship activation at various athletic events
Scheduled pre-, post- and in-game promotions at various athletic events
Coordinated event presentation at mens ice hockey, womens soccer, wrestling, and softball
Assisted with the marketing and promotion of the annual Ohio Hockey Classic
Developed marketing plans for 2004 Big Ten Womens Soccer Tournament and 2005 NCAA Frozen Four
Greater Columbus Sports Commission; Columbus, OH
Sports Intern (June 2005 - March 2007)
Developed and implemented marketing strategies for the 2006 Duck N Dodge Dodgeball Tournament and the 2006 International Diving Invitational
Obtained sponsors for the 2006 Duck Dodge Dodgeball Tournament
Developed the marketing plan for the 2007 Olympics Trials Diving bid, 2007 NCAA Womens Soccer College Cup bid, and the 2008 Olympic Track and Field Trials bid
Assisted event manager in planning events
Staffed events including the 2005 MLS All-Star game, 2006 Ohio North vs. South Luncheon, and 2006 International Diving Invitational
The Ohio State University Department of Athletics; Columbus, OH
Marketing and Promotions Intern (January 2003 - August 2004)
Supervised gameday student volunteer staff
Executed pre-, post- and in-game promotions athletic events
Generated group sales for baseball with local corporations and sponsors
Promoted upcoming athletic events to students on campus at the grassroots level
Assisted with fan database management
Education
The Ohio State University; Columbus, OH
Master of Art (June 2007)
Education - Sport and Exercise Management, 3.47 GPA
The Ohio State University; Columbus, OH
Bachelor of Science (June 2005)
Business Administration - Marketing, 3.29 GPA
Spanish Minor
Activities and Honors
Big Ten Marketing Staff of the Year Member (2005-06, 2006-07)
National Association of Collegiate Marketing Administrators Member (2005-2007)
National Association of Collegiate Marketing Administrators Postgraduate Scholarship Recipient (2005)
The Ohio State University Sport Management Association Alumni Relations Chair (2005 â€" 2006)
National Sports Forum Scholarship Recipient (2005)
Achieved Deans List Honors Spring and Fall Quarters 2003 and Spring Quarter 2004
Computer Skills
Proficient with all Microsoft Office Programs
Proficient with Adobe Pagemaker
Proficient with Adobe InDesign
Proficient with Stadium Click Effects
