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NACDA's Resume Bank

April 2, 2008


HOLLY A. MORING

551 River Hill Cir. Apt 903
Columbia, SC 29210
803-960-8876
(w) 803-777-9432
hollymoring@sc.edu

Objective: To obtain employment in marketing/promotions or event planning for college athletics.

Academic Preparation
East Tennessee State University, Johnson City, TN
Graduation Date: May 2007
Major: Mass Communications/Public Relations
Minor: Marketing   GPA: 3.796/4.00
Magna Cum Laude

Experience
Marketing Assistant, University of South Carolina
Athletics Department   August 2007 - present
Event Services Intern, Global Spectrum   August 2007 - present
Athletic Media Relations Intern, East Tennessee State University
Spring 2007

Professional Projects
Marketing Department, University of South Carolina Athletics   August 2007 - present

  • The primary planning coordinator for the 100 Years Celebration of men's basketball, a season long project
    - Supervised the expenditure of $100,000 that was allotted for the season long celebration
    - Developed a comprehensive marketing plan and led the overall internal and external marketing campaign
    - Designed commemorative poster, autograph poster, credentials layout, ongoing newsletters
    - Orchestrated and developed the agendas for all committee meetings
    - Authored all marketing materials to include video board scripts, television scripts, radio scripts, and public announcements
    - Developed and coordinated the entire logistics concept for the Alumni Reunion Weekend where 150 former players returned to celebrate

    Global Spectrum, The Colonial Center, Columbia, South Carolina   August 2007 - present

  • Operated guest services during special events
    Department of Athletic Media Relations, East Tennessee State University
    Spring 2007
  • Designed player profile pages for 2007-2008 Women's Basketball Media Guide
    College of Nursing, East Tennessee State University
    Fall 2006
  • Developed a communication plan for the Student Health Center Open House
    Division of Theatre, East Tennessee State University
    Fall 2006
  • Designed marketing collateral (posters and fliers) for the play, Three the Hard Way, for the Tennessee Theatre Association, and for the new addition of dance to the Division of Theatre Department of Communication, East Tennessee State University
    Fall 2006
  • Designed pages, created folio lines and nameplate, and wrote stories for the Department of Communication Newsletter, Get Connected; developed a marketing plan for annual Communication Day

    Publications

  • The D&E Connection: Off-court bond produces on-court chemistry, www.estubucs.com and Spring 2007
    www.atlanticsun.org (Atlantic Sun Conference website)
  • ETSU students see positives of new football program, www.etsubucs.com and East Tennessean Spring 2007
  • ETSU Communication Day to spotlight opportunities for high school students, www.etsu.edu, Fall 2006
  • Creation in the Making: Picasso at the Lapin Agile, Loafer (regional monthly) Fall 2005

    Honors

  • Faculty Award, Department of Communication, Honors College (Spring 2007)
  • Outstanding Student in Department of Communication (Spring 2007)
  • Dean's List (Fall 2003; Spring 2005; Fall 2005; Spring 2006; Fall 2006; Spring 2007)
  • Most Valuable Academic Player (Spring 2004; Spring 2005; Spring 2006; Spring 2007)

    Skills
    - Creative communication
    - Presentation/public speaking
    - Dynamic, enthusiastic leadership
    - Adobe Photoshop, Quark, PowerPoint, Excel
    - Design and written communications

    Activities
    Member of the ETSU Women's Basketball Team, Full Basketball Scholarship (2003-2007)
    Executive Board (2006), Student-Athlete Advisory Committee (2004-2007)
    Public Relations Student Society of America (2005-2007)

    References

    Professional

    Eric Hyman
    Athletics Director
    University of South Carolina Athletics
    Columbia, SC
    Office: 803-777-8881
    ehyman@gwm.sc.edu

    Kevin O'Connell
    Executive Associate Athletics
    Director/External Relations
    University of South Carolina Athletics
    Columbia, SC
    Office: 803-777-4274
    kevino@gwm.sc.edu

    Jeff Crane
    Former Director of Marketing
    University of South Carolina Athletics
    Columbia, SC
    Office: 803-777-7546
    JDCrane@gwm.sc.edu

    G. David Odom
    Former Head Coach, Men's Basketball
    University of South Carolina Athletics
    Columbia, SC
    Office: 803-777-4198
    delilahb@gwm.sc.edu

    Athletics

    Coach Karen Kemp
    Head Coach, Women's Basketball
    East Tennessee State University
    Johnson City, TN
    Office: 423-439-5330 Cell: 423-534-6228
    kempk@mail.etsu.edu

    Rodney English
    Assistant Coach, Men's Basketball
    University of Tennessee at Chattanooga
    Chattanooga, TN
    Cell: 423-503-0810
    Rodney-English@utc.edu

     

     

  • Location
    Cleveland, OH
     
    Founded
    1966
     
    Colors
    Black and Gold
     
    President
    Joan Cronan
    Women's Director of Athletics
    University of Tennessee
     
    Executive Director
    Mike Cleary
    President
    Joan Cronan
    Director of Women's Athletics
    University of Tennessee
     
    1st Vice President
    Randy Spetman
    Director of Athletics
    Florida State University
     
    2nd Vice President
    Dave Roach
    Director of Athletics
    Colgate University
     
    3rd Vice President
    Dan Guerrero
    Director of Athletics
    UCLA
     
    Secretary
    David Stair
    Director of Athletics
    Evangel University