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NACDA's Resume Bank
Tracey Shepard
March 18, 2008
Tracey Shepard
43323 Saal Rd.
Sterling Heights, MI 48313
586.306.6887
hepar66@msu.edu
EDUCATION
Bachelor of Arts, Advertising Aug. 2005 - May 2008
Michigan State University, East Lansing, MI
GPA: 3.7 overall, 4.0 in advertising, Dean's List
Acquiring a Bachelor of Arts in Advertising to be completed in three years
Additional concentration in Public Relations
Nominated for MSU's Most Outstanding and Distinguished Seniors of 2008
Completed advanced coursework in Advertising Integrated Strategy, Consumer Behavior, Media Writing, International Advertising, Media Planning and Public Relations Campaigns
EXPERIENCE
Athletic Marketing and Promotions Intern Aug. 2007 - Present
Michigan State University Athletics, East Lansing, MI
Executed pre-game and intermission promotional events for football, hockey, basketball and volleyball including: Midnight Madness, Field Goal Challenge, Kick-off Kids, Lucky Row and Zeke the Wonderdog
Processed over 4,500 leads for GM Pontiac using questionnaires
Promoted sponsors of Spartan Athletics to over 75,000 fans per game
Communications Director Aug. 2007 - Present
Sports Illustrated Campus Consultants, East Lansing, MI
Organized and executed on-campus promotional events for over 2,500 students including: Izzone Campout Free Throw Contest, Safe Halloween Wristband Promo and FanNation College Football Pick â€~em
Created promotional material for campus-wide distribution
Recipient of first place in FanNation Challenge, out of 50 participating colleges
Student-Athlete Tutor Aug. 2006 - Present
Michigan State University Student-Athlete Support Services, East Lansing, MI
Assisted MSU athletes with a variety of subjects including: economics, advertising and computers
Promoted good study habits and scheduling
Public Relations & Event Planning Intern May 2007 - Aug. 2007
Lansing Regional Chamber of Commerce, Lansing, MI
Composed weekly electronic newsletters delivered to more than 3,500 recipients
Wrote press releases and feature articles for publication
Assisted in event planning and execution for events including: Bottom Line Breakfast, Lansing Open, Taste of the Chamber, Speed Networking, Member Mixers, Economic Club and Lady Classic
Communications Intern May 2007 - Aug. 2007
Central Collegiate Hockey Association, Farmington Hills, MI
Designed CCHA Awards Booklet and Media Guide for publication
Gathered information, contacted and interviewed alumni and coaches for website feature
Developed complete marketing campaign for 2008 CCHA Championship
SKILLS AND ACTIVITIES
Proficient in MS Word, Excel, PowerPoint and internet research
Working knowledge of MS Access, Adobe InDesign, Photoshop, Choices3 and Constant Contact
Member of Michigan State's Future Leaders in Sports and Entertainment, Public Relations Student Society of America, Advertising Association, American Advertising Federation, Wilson Hall Green Team
Volunteered for the CCHA "Road to the Joe" Campaign, Hockey is Fun Clinic and CCHA Championship
Leadership experience as Captain of the Fraser Eclipse International Synchronized Skating Team
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Location
Cleveland, OH
Founded
1966
Colors
Black and Gold
President
Joan Cronan
Women's Director of Athletics
University of Tennessee
Executive Director
Mike Cleary
President
Joan Cronan
Director of Women's Athletics
University of Tennessee
1st Vice President
Randy Spetman
Director of Athletics
Florida State University
2nd Vice President
Dave Roach
Director of Athletics
Colgate University
3rd Vice President
Dan Guerrero
Director of Athletics
UCLA
Secretary
David Stair
Director of Athletics
Evangel University
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