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NACDA's Resume Bank

Bradley J. White

March 6, 2008 


Bradley J. White 

White.BradleyJ@gmail.com

610-462-9709



OBJECTIVE   



To obtain an entry level athletic department position within a college or university where my interpersonal skills, business proficiency, and passion to be engaged in sports can effectively be used to enhance the value of the organization.


EDUCATION



James Madison University

  • Bachelor of Business Administration
     o Major: Marketing, Business to Consumer Concentration

  • Bachelor of Science
     o Major: Kinesiology, Sport Management Concentration
     o Minor: Business Administration

  • Cumulative G.P.A: 3.52

  • Dean's List: Fall '05, Spring '06, Spring '07, Fall '07

    
RELATED EXPERIENCE
    

    
Google Online Marketing Challenge

  • Developed an advertising campaign using Google Adwords for client

  • Effectively optimized $200 budget over a three week time period

  • Successfully improved client's paid internet search results

    
adidas Integrated Marketing Communications Campaign

  • Identified and defined potential target markets for adidas

  • Created a comprehensive marketing plan and presentation for adidas

  • Generated strategies to promote adidas' new soccer cleat in the U.S.

    
Internship: Consortium Media Services (www.consortium-media.com)

  • Formulated promotional concepts for clients

  • Utilized different media outlets to implement marketing strategies

  • Presented and communicated ideas to clients

    
Boo Williams Invitational Supervisor (National AAU Basketball Tournament)

  • Managed an entire gymnasium facility and personnel

  • Organized an entire weekend of competition

  • Supervised game schedule to ensure events were executed in a timely manner

    
ACTIVITIES
    

    
Alpha Kappa Psi: Professional Business Fraternity, Nu Psi Chapter

  • Marketing Committee: generated ideas, flyers, and slogans to promote membership and interest in the fraternity

  • Corporate Recreation Head: directed the recreational activities of the fraternity

    
James Madison University Men's Basketball Assistant Manager

  • Planned game day activities (meals, game film, uniforms, etc.)

  • Prepared practice and game facilities

  • Performed tasks requested by coaching staff

    
Student Duke Club: Member of student fan club that supports all aspects of James Madison University athletics and provides student athlete scholarships

      


    

    

    


     
    

    

     
    		



    


    



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				Location
    
Cleveland, OH

     
    

Founded
    
1966

     
    

Colors
    
Black and Gold

     
    

President
    
Joan Cronan
    
Women's Director of Athletics
    
University of Tennessee
     
    

Executive Director
    
Mike Cleary
				
					
    
				
					
    
					
    
						
				President
    
Joan Cronan
    
Director of Women's Athletics
    
University of Tennessee
    

     
    

1st Vice President
    
Randy Spetman
    
Director of Athletics
    
Florida State University
    

     
    

2nd Vice President
    
Dave Roach
    
Director of Athletics
    
Colgate University
    

     
    

3rd Vice President
    
Dan Guerrero
    
Director of Athletics
    
UCLA
    

     
    

Secretary
    
David Stair
    
Director of Athletics
    
Evangel University