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NACDA's Resume Bank
Bob Burris
March 4, 2008
Bob Burris
11409 West 131st Street, Overland Park, KS 66213 - 816-729-1123 - beburris@sbcglobal.net
Sales - Marketing - Management - Operations
Summary of Qualifications
Dynamic, Professional Sports Executive with an outstanding record of achievement and demonstrated success in Sponsorship & Media Sales, Marketing, Public Relations and Senior Level Management positions with franchises in the NFL, NBA, NHL, Professional Baseball and with Golf Tournaments on the PGA Tour and LPGA Tour. Extremely adept at building new business and retaining clients and have sold more than $100 million in Corporate Sponsorships.
Professional Experience
The Burris - Pierson Group
President, September 2006 to Present
National Marketing and Sports Management agency specializing in Media Sales, Sponsorship Sales, Corporate Consulting, Sponsor Evaluation and Event Management
Clients include PGA TOUR Productions and Major League Baseball Alumni Association
Greater Kansas City Golf Classic - Kansas City, KS Executive Director, August 2004-August 2006
Responsible for all Fund Raising activities for Not-For-Profit entity with main emphasis on the PGA Champions Tour event, The Greater Kansas City Golf Classic (formerly known as The Bayer Advantage Celebrity Pro-Am).
In charge of all Tournament related functions including all Sales, Marketing, Public Relations, Tournament Operations & Recruitment of 1,000 Volunteers.
Managed $5 million budget.
Bid, won and maintained profitable relationships on many national and regional accounts including Garmin, General Motors, Sprint, Hallmark, Ericsson, American Century, Blue Cross/Blue Shield, HCA Midwest Healthcare, Sheraton Hotel Corporation, Coca-Cola, Argosy Casino, Harley-Davidson, Cerner, Anheuser-Busch.
PJP Productions, Inc. - Kansas City, MO Executive Director, Bayer Advantage Celebrity Pro-Am, August 2003- August 2004
Responsible for all Sales, Marketing, Tournament Operations and Public Relations.
Managed $5 million budget and turned $1 Million deficit from 2003 into $423,000 profit for 2004 Tournament.
PJP Management contract was not renewed by Pride of KC Foundation who then recruited and hired me as their Executive Director.
Octagon Marketing - World's 2nd largest Sports Marketing Company Executive Director for 3 Senior PGA Tour professional golf tournaments ACE GROUP CLASSIC - Naples, FL 1999 - 2003
Took over Tournament after previous management declared bankruptcy
Acquired new Title Sponsor (ACE Group of Insurance)
Managed all aspects of Tournament after repairing relationships and retaining 95% of previous accounts.
Managed $5 million budget and raised over $1 million for local charities
Key Accounts / Sponsorships include IBM, Washington Mutual, Consolidated Freightways, Ritz Carlton, Terminix, Wachovia, Nextel, Anheuser-Busch, Bonita Bay Group.
Was recruited by PJP Productions to manage Bayer Advantage Celebrity Pro-Am.
AMERICAN EXPRESS INVITATIONAL - Sarasota, FL 1995-1999
Started new tournament and sold $1Million in sponsorships in 4 months as well as recruited 1,000 Volunteers.
Managed all aspects of Tournament and raised $1.5 Million for local charities
Key Accounts / Sponsorships include American Express, American Express Financial Advisors, Hyatt Hotel Corporation, General Motors, MasterCard, Bank of Boston, Barnett Bank, Outback Steakhouse, Verizon Communications.
BANK ONE CHAMPIONSHIP - Dallas, TX 1999
Was hired on temporary basis to launch initial Tournament after previous administration left 4 months before Tournament.
Initiated Sales, Marketing and Operations Plan and Managed Tournament to successful completion raising $300,000 in charitable dollars for local charities.
Key Accounts / Sponsorships include AT&T, Anheuser-Busch, Hunt Petroleum, Dr. Pepper, Nortel, Nextel, Coca-Cola, Dallas Cowboys, Southwest Airlines.
SENIOR PGA TOUR Sponsors Association - Ponte Vedra, FL Executive Director - October 1993 through June 1995
Was hired as Association's 1st Executive Director.
Acted as liaison between Senior PGA Tour Staff, Senior PGA Tour players and Senior PGA Tour Tournaments
Assisted each Tournament with their Sales, Marketing, and Public Relations
Set up annual Trade Show selling Sponsorships to national companies that include Charles Schwab, MBNA, MCI, MasterCard, Callaway Golf, Taylor-Made, Titleist, Nike, Ashworth, Charles Schwab, Golf Magazine, IBM, Antigua.
Hired by Octagon to start new Senior PGA Tour event in Sarasota, FL
JACOR Broadcasting - KOA Radio Denver, CO
Sports Sales Specialist - November 1992 through September 1993
Worked in concert with 12 Account Executives in creating, presenting and closing multi-media Sports Marketing packages for Denver Broncos Football, Colorado Rockies Baseball, Denver Nuggets Basketball and University of Colorado Football
Key Accounts / Sponsorships include AT&T, US West, Coors, Blue Cross/ Blue Shield, Zales Jewelers, Coca-Cola, Janus Capital, Time Warner, Storage Technology, Samsonite, Grease Monkey, St. Anthony's Hospital.
Recruited by PGA Tour to become Sponsor Association's 1st Executive Director
Ladies Professional Golf Association (LPGA)
Director of Sales and Marketing - October 1989 through October 1992
Sold National Licensing Sponsorships, Title and Presenting Sponsorships and negotiated network and cable television contracts.
Key Accounts / Sponsorships include Procter & Gamble, Hilton Hotel Corporation, Budget Rent-A-Car, Gatorade, Continental Airlines, Dupont, McDonald's, J.C Penney Company.
Recruited by KOA Radio to sell Multi-Media Sports Packages
The International Golf Tournament (PGA TOUR EVENT)
Director of Corporate Sales and Marketing - May 1987 through September 1989
Developed extensive 4-State Marketing Plan
Supervised sales staff of 12
Sold Corporate Hospitality Packages
Key Accounts / Clients include IBM, US West, Merrill Lynch, Textron, Colorado Lottery, Public Service Company, Coors Brewing Co., United Bank.
Recruited and hired by LPGA to become Director of Sales & Marketing.
Denver Nuggets Basketball Team - (NBA)
Vice President - Corporate Sales and Marketing - October 1985 through April 1987
Sold National and Local Sponsorships that combined Television, Radio, Arena Signage, Program Advertising, Diamond Vision spots, Season Tickets and Promotions
Key Accounts / Clients include Seagram's, Coca-Cola, Continental Airlines, Miller Brewing Company, Conoco, Procter & Gamble, US West Cellular, AT&T, Denver Post.
Prior to Franchise being sold I was recruited by The International Golf Tournament and was hired to be Director of Corporate Sales and Marketing.
Denver Bears Baseball Club
Associate General Manager - April 1976 through September 1985
Responsible for managing Business side of franchise that included all Sales, Marketing, Promotions, Public Relations, Box Office Operations and Stadium Operations.
Lead Minor League Baseball in attendance four times during this period building national recognition which provided City of Denver with an entrée into Major League Baseball.
King County Stadium Seattle, Washington
Ticket Manager - August 1975 through March 1976
Was part of original design and management team that opened the world's 3rd dome stadium, â€oeThe Kingdome. 
Traveled and studied more than 30 Stadiums and Arenas in preparation for Grand Opening of Stadium
Designed architectural design for all ticketing and operational functions including Ticket Office, Ticket Kiosks, and Graphics for building, Numbering and Seating configurations for events ranging from Baseball to Rock Concerts.
Managed all Box Office and Operational functions for all events
Denver Broncos Football Club (NFL)
Assistant Ticket Manager December 1973 through July 1975
Worked in Denver Bronco Ticket Office part-time while attending college and then became Assistant Ticket Manager in 1973.
Computerized database for 24,000 Season Ticket holder accounts.
Managed Game Day Operations for Denver Broncos football games.
Education/Professional Organizations
Colorado State University, Fort Collins, CO - Bachelor of Science Business Administration
Senior PGA Tour Sponsors Association, Board of Directors (4 consecutive terms)
Special Olympics, Board of Directors
March of Dimes, Board of Directors
Fellowship of Christian Athletes, Board of Directors
Optimist Club
Kiwanis Club
Leadership Denver
Community Involvement
YMCA, Volunteer Youth Boys Basketball Coach
Gulf Gate High School, Volunteer Sports and Entertainment Marketing Instructor
Special Olympics, Volunteer
References Available Upon Request
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Location
Cleveland, OH
Founded
1966
Colors
Black and Gold
President
Joan Cronan
Women's Director of Athletics
University of Tennessee
Executive Director
Mike Cleary
President
Joan Cronan
Director of Women's Athletics
University of Tennessee
1st Vice President
Randy Spetman
Director of Athletics
Florida State University
2nd Vice President
Dave Roach
Director of Athletics
Colgate University
3rd Vice President
Dan Guerrero
Director of Athletics
UCLA
Secretary
David Stair
Director of Athletics
Evangel University
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