Craig Westemeier Position: Assistant Athletic Director, Trademarks & Licensing Institution: University of Texas System

Craig Westemeier has been working in trademark Licensing for The University of Texas System since 1998. He began working as the assistant to the director, with responsibilities over the day-to-day administration and acting as a resource person for trademark licensing, merchandising, and marketing topics. Other job duties included assisting with the transfer of the program to its current licensing representative, CLC, as well as providing information and knowledge to the director on a variety of issues involving licensing.

In April of 2000, Craig became the director of trademark licensing. His duties as director include managing trademark properties, processing trademark registrations, and approving licensees, products, and advertisements incorporating trademarks of 13 component institutions in the UT System. Additional responsibilities include establishing and maintaining working relationship with outside entities such as licensees, alumni, student groups, retailers, etc. and assisting with the review and creation of agreements pertaining to use of trademarks.

Westemeier is currently President of the International Collegiate Licensing Association (ICLA) and University Board member of Fair Labor Association (FLA).

Before coming to work for the System, he was the Quality Manager for The Ritz-Carlton, St. Thomas. Previous to his position with the Ritz, Craig was employed as a teacher and coach at Naples High School in Florida.