Shane Hinckley Position: Director of Marketing and Licensing Institution: University of Utah

Shane Hinckley is the director of marketing & licensing administration for the auxiliary services at the University of Utah. As director of marketing, Hinckely is responsible for the advertising and promotion of various buildings for Utah, including the Olympic Cauldron Park, Salt Lake 2002 Visitor Center and Theater, and seven auxiliary departments on campus (the bookstore, student apartments, the event venues, Rice-Eccles Stadium and Jon M. Huntsman Center, UCard Office, Print & Copy Services and Commuter Services). These departments have total annual revenues of $44 million.

In addition to handling the demands of marketing for these departments, Hinckley directs, in its entirety, the University of Utah's trademark licensing. His experience includes the 2002 Winter Olympics and oversight of their marks in conjunction with the University of Utah. Hinckley is currently serving as an officer for ICLA and has worked on many licensing conference committees over the years. He has 17 years of retail experience, including six years at the University Bookstore.

Prior to coming to Utah in 1999 as the associate director/licensing administrator for the University Bookstore, Shane held several corporate positions with Hastings Entertainment (1990-1999). His focus was in marketing, advertising, operations and human Rresources. Shane is a graduate of Utah State and holds a bachelor's degree in political science and a master's degree in human resource management.

He is active in the community with his wife and three children. He coaches youth soccer and basketball teams, has served as a Cub Scout leader, and is involved in various activities with his church.